will provide the training?
Ron Steiner and The Marketing Communciations Group, Inc.
In the summer of 2000, Ron Steiner was selected by Belo Corp., Hearst-Argyle Broadcasting, and LIN Television to head the Broadcast Sales Academy in Dallas, Texas. The television industry has recognized this intense, first-of-its-kind, month-long training program as an outstanding success.
The initial Broadcast Sales Academy was exclusive to employees of the three consortium companies. Another similar session is scheduled for June of 2001, with another class of 30 students going to Dallas. Based on its enormous success, another session is scheduled for January of 2002 in Albuquerque, New Mexico, where, for the first time, applicants outside the three consortium companies are being accepted to fill the remaining places.
Customer Service Counts, a research division of The Marketing Communications Group, Inc., measures customer satisfaction among advertisers and advertising agencies in media markets. In the past three years, Customer Service Counts has conducted surveys in 24 media markets, providing broadcasters with valuable information on what the customer thinks of the customer service provided by television, radio, and cable sales people. Customer Service Counts also offers subscribing stations improvement strategies for meeting customer expectations with regard to service. This capability of The Marketing Communications Group, Inc. is a great complement to the components that are created for sales training programs.
The Television Sales Certification Program is backed by Mr. Steiners considerable experience in television as well as by his successful distance-learning techniques and proven track record.